The film grossed $349 million worldwide on a $70 million budget. It also received backlash for its marketing, noting its contradictions to the book's message. It received mixed reviews from critics, who praised its animation, musical score, and voice acting, but criticized its characters and story. The Lorax had its world premiere at Universal Studios in Hollywood on February 19, 2012, and was theatrically released in the United States on March 2, by Universal Pictures. It builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The Lorax stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White. The second screen adaptation of Seuss' 1971 children's book of the same name following the 1972 animated television special, it was produced by Illumination Entertainment and distributed by Universal Pictures. Paul and Daurio also served as executive producers alongside Dr. Seuss' The Lorax) is a 2012 American 3D computer-animated musical comedy film directed by Chris Renaud, co-directed by Kyle Balda (in his feature directorial debut), and produced by Chris Meledandri and Janet Healy, from a screenplay written by Cinco Paul and Ken Daurio.
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